Let’s design experiences that matter

Designwell is a Waikato based design studio that partners with businesses to build experiences that resonate and attract. We design transformative brands that express personality and uniqueness and shape commercial interiors that are vibrant, productive and compelling. Our clients are workplace changers, hospitality innovators, city developers and anyone striving for a better experience in brand or space. 


A strong brand is more than just a logo, it's about unforgettable storytelling across every aspect of your business. We believe good branding comes from a deep understanding of who you are as a business and why you get up in the morning. By clearly defining your purpose, values and "onliness" we have the foundation for designing a brand that not only resonates but is targeted specifically for customers who share your values and passion. 


A well-designed environment enhances the creativity and productivity of it's users. Every brand has a story and spatial design is a great instrument for communicating it. We've found that commercial interiors across hospitality, work place and retail are often lacking the spirit of the brand that inhabits them and it's our core strength at Designwell to make sure your brand story and personality is shaped strategically and beautifully in your space.




Alexander is an industrial designer by training and has spent the last decade working across design businesses in NZ, the UK and in NYC. He's designed connected sports equipment for Gatorade, aircraft interiors for Emirates and spatial designs for numerous work-spaces and restaurants. Alexander started Designwell in 2016 with a goal to build better experiences across brand and spatial design.




Kristin is an accomplished graphic designer and brand guru. Having worked in studios in Wellington and London and for the United Nations in NYC she brings a wealth of international experience to her role as design director. She's passionate about seeing her home town (Hamilton) thrive and brings strategic positioning, creative direction and an expert eye for colour, layout and all things visual to our projects.