Graphic Design, Packaging Design, Website
Rivington Fruit specialise in feijoa and gold kiwi processing in Nelson. Designwell was asked to create branding for their world first product - the dried feijoa. The brand needed a name, identity, website and most importantly an eye catching packaging design solution that could catch the eye of intrigued tourists and die hard feijoa lovers. The brand language played on the colloquial phrase "Little Beauties" and celebrated the intense, aromatic flavour of the feijoa fruit.