Brand Product Space


Designwell is a multi-disciplinary design consultancy based in Hamilton, New Zealand. We offer design services across design strategy, brand, product and spatial design and use human-centered design thinking processes to drive our work. We bring expert knowledge and international experience providing our clients with design solutions that are integrated and have a clear brand story across all user touch points. We help businesses understand their entire customer experience, identifying opportunities in that experience for innovation.

From London and New York to New Zealand, founders Alexander and Kristin Wastney have come home with a fresh perspective and passion for helping New Zealand businesses innovate at a global level.


We use design thinking methods to deliver clear and actionable direction for our clients.

Key deliverables

  • Brand strategy and positioning

  • End user research and ethnography

  • User experience mapping


A strong brand is more than just a logo, it's about unforgettable storytelling across every aspect of your business. 

Key deliverables

  • Naming

  • Identity and design development

  • Guidelines creation

  • Website design


Designing physical products is our core competency, from medical design to kitchen utensils we believe success lies in deeply understanding users and ensuring products evoke the soul of the brands they represent.

Key deliverables

  • End user research

  • Ideation and design development

  • 3D CAD

  • High and low resolution prototyping

  • 3D Visualisation

  • Engineering liaison

  • Packaging

  • Point of sale


A well-designed environment enhances the creativity and productivity of it's users. Every brand has a story and spatial design is a great instrument for communicating it.

Key deliverables

  • Ideation

  • Design development

  • 3D CAD

  • 3D Visualization

  • Interior specification

  • Trade show design