BRAND & SPACE
Let’s design experiences that matter
Designwell is a Waikato based design studio that partners with businesses to build experiences that resonate and attract. We design transformative brands that express personality and uniqueness and shape commercial interiors that are vibrant, productive and compelling. Our clients are workplace changers, hospitality innovators, city developers and anyone striving for a better experience in brand or space.
A strong brand is more than just a logo, it's about unforgettable storytelling across every aspect of your business. We believe good branding comes from a deep understanding of who you are as a business and why you get up in the morning. By clearly defining your purpose, values and "onliness" we have the foundation for designing a brand that not only resonates but is targeted specifically for customers who share your values and passion.
A well-designed environment enhances the creativity and productivity of it's users. Every brand has a story and spatial design is a great instrument for communicating it. We've found that commercial interiors across hospitality, work place and retail are often lacking the spirit of the brand that inhabits them and it's our core strength at Designwell to make sure your brand story and personality is shaped strategically and beautifully in your space.
Alexander is an industrial designer by training and has spent the last decade working across design businesses in NZ, the UK and in NYC. He's designed connected sports equipment for Gatorade, aircraft interiors for Emirates and spatial designs for numerous work-spaces and restaurants. Alexander started Designwell in 2016 with a goal to build better experiences across brand and spatial design.
Kristin is an accomplished graphic designer and brand guru. Having worked in studios in Wellington and London and for the United Nations in NYC she brings a wealth of international experience to her role as design director. She's passionate about seeing her home town (Hamilton) thrive and brings strategic positioning, creative direction and an expert eye for colour, layout and all things visual to our projects.
GRAPHIC DESIGNER + PHOTOGRAPHER
Jess brings a double degree in both visual communications and photography to her design work. After studying in both Wellington and the Waikato Jess worked in Vancouver for a stint and now helps us craft beautiful and memorable identities for our clients. Jess works effortlessly with typography and colour and her skills as a photographer bring unique compositions to all her work. Jess is the one keeping the office plants alive and is a talented barista.
INSIGHTS & STRATEGY
+ SPATIAL DESIGNER
A truly multi-talented creative Kay’s background in workplace health, communications and product design help her to approach design problems with a rich, diverse perspective. Kay’s core strength is in design research where she uses her experience to deeply understand people, tasks and culture to create a clear design strategy for almost all our projects. Kay has a passion for social justice and came to us after two years working in Kolkata, India with The Loyal Workshop.
INTERIOR / SPATIAL DESIGNER
Not to be mistaken for the other AW in the team, Alex has an impressive student portfolio of design work across both residential and commercial interior projects. Alex has a great sense of materiality and guides projects with her talent for colour, material and finish. Her attention to detail is second to none and she brings energy and fresh thinking to all our commercial interior work.